Sustinable BENEFITS for the long term

It’s easy to take the quick and dirty approach to developing a business or solution. But to truly succeed and realise sustainable benefit we need to look to a longer term and root cause solution. Too many problems are addressed without thought beyond the immediate future, resulting in many ‘solutions’ that sooner than later only create more problems. Providing a solution that’s sustainable, and adaptable long-term is seventh generation thinking: consideration for the impact of actions on the environment, society and wellbeing of seven generations of people.  This concept originates with the Iroquois, a confederacy of six nations of First Nation people from North America.

"We are looking ahead, as is one of the first mandates given us as chiefs, to make sure and to make every decision that we make relate to the welfare and well-being of the seventh generation to come, and that is the basis by which we make decisions in council. We consider: will this be to the benefit of the seventh generation? That is a guideline.”

Oren Lyons, Chief of the Onondaga Nation